Are You Struggling with Active Deal Flow to Present to your Investors?

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Are You Struggling with Active Deal Flow to Present to your Investors?

Are you a real estate investment manager who’s finding it difficult to provide clients and investors with reliable active deal flow? If so, then this post is dedicated to helping you understand how surrounding yourself with the right tools can help keep the deals flowing. As an experienced professional in the world of investments, providing clients and investors with high quality active deal flow is essential; however, securing it on a continual basis can be a challenging task. To meet investor demand for quality deals quickly and efficiently, having a strong plan is key. In today’s blog, we will discuss ways that can potentially help improve your ability to generate active deal flow.


Understanding the Challenges of Active Deal Flow

Maintaining active deal flow can create a plethora of challenges that businesses must navigate. Whether it be managing an influx of potential deals or identifying the opportunities with the most potential for profitability, there is no denying that the process can require significant effort and resources. However, understanding these challenges can help inform a successful deal flow strategy. By analyzing past successes and shortcomings vis-à-vis internal resources, businesses can develop a targeted approach that maximizes efficiency and improves deal outcomes. While there may be hurdles in the short-term, a well-executed deal flow strategy can potentially lead to long-term growth and success.


Exploring Different Strategies for Sourcing Deal Flow

For the growth of any investment fund, having access to high-quality prospects is crucial. Nevertheless, creating a reliable deal flow is easier said than done. To determine the optimal approach for your unique circumstances, it is necessary to experiment with diverse methods and tactics. From networking events to social media outreach, from cold calling to partnering with other firms, there are numerous approaches to getting into the deal stream. It’s all about finding the right mix of tactics that align with your goals and budget.


How to Evaluate Potential Deals

Evaluating potential deals can be a complex process, requiring a keen eye for detail and an understanding of financial metrics. The first step is to establish clear criteria for what makes a favorable deal. This may include factors such as return on investment, market positioning, and tail risks involved. Once the criteria are set, research and analysis become imperative. Among other things, it’s important to gather as much information as possible about the target property and submarket, including financial statements, market trends, and comparable deals, while also being realistic about potential pitfalls and risks. An objective evaluation of the deal’s potential risks and rewards is needed when making an informed decision. This means looking beyond the surface-level numbers to understand the underlying factors (and people) driving the deal. With careful research and analysis, it’s possible to identify deals with strong potential.


Communicating with Clients/Investors About Deals

Effective communication is crucial when it comes to presenting deals to investors. It’s important to convey your ideas clearly and concisely, and to maintain a professional demeanor throughout the conversation. Effective communication involves actively listening to the other party and demonstrating a deep understanding of their needs and concerns. Furthermore, it is imperative to preserve transparency and honesty concerning the deal by revealing material information that may influence a prospective investor’s decision-making. Lastly, be mindful of your body language and tone of voice, as these nonverbal cues can impact the way your message is received. Communicating successfully with clients and investors can lead to better business deals and relationships.


Building and Maintaining Your Network

Expanding your network can be a vital component to generating more business deals. Building relationships and connections with individuals in your industry can potentially open doors. Attending networking events, joining professional groups, or simply reaching out to individuals, it’s important to make a concerted effort to grow your network. By doing so, you can gain access to a wider range of opportunities and potentially expand your business’ reach. So don’t underestimate the power of a strong network – it could be the key to unlocking more deals.

Once acquired, maintaining relationships with the deal source partners is essential for any successful investment fund manager. Establishing a positive rapport and fostering trust can lead to long-lasting partnerships, increased deal flow, and new opportunities. It starts with regular communication and transparency, being upfront about any potential challenges and reassuring them of your commitment to their success. Listening to their needs and concerns, staying open to feedback, and showing appreciation for their efforts are also important factors in cultivating strong relationships. By prioritizing these areas, an investment manager can potentially create a sense of loyalty among their deal source partners, ultimately leading to a more sustainable growth trajectory.



Although it can be difficult to increase active deal flow, with a solid process and clear strategies in place, you can be better prepared to identify potentially lucrative deals on behalf of your investor network. From understanding the challenges of creating deal flow to effectively evaluating new investments and building relationships with potential deal source partners, having a strong plan can make the entire process more efficient and effective. With the right amount of preparation and dedication, you may be able to create an active deal flow dynamic with the capacity to benefit your business now and in the future.


Nothing in this blog is or should be construed as investment advice or an offer or solicitation of offers of investments. Both Real Estate Investments and Securities offerings are speculative and involve substantial risks. Risks include but are not limited to illiquidity, lack of diversification, complete loss of capital, default risk, and capital call risk. Investments may not achieve their objectives. Investors who cannot afford to lose their entire investment should not invest in such offerings. Consult with your legal and investment professionals prior to making any investment decisions. All Securities are offered through North Capital Private Securities, Member FINRA/SIPC.

About Fairway America

Fairway America is a leading alternative investments manager focused on middle market commercial real estate. Established in 1992, the company specialize in real estate credit and private equity strategies on behalf of individual and institutional investors. As of Q1 2022, the firm manages more than $315 million of investor capital and a portfolio of assets representing more than $2.2 billion in gross asset value across several major property types. For additional information, visit

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